Blendery's White Paper: The End of a Sponsorship Era

Sponsorship has also gone through a significant transformation. It's no longer enough for a sponsor to put up some signs, hand out some shirts and expect the customers to come a-calling. It’s time to say goodbye to sponsorship as we knew it.  

Find out what's next for sponsors, how to use industry advances, and how to move past simple activation in Blendery's White Paper. 

Emerge as a Champion

The small Wisconsin town of Erin will see its population explode from 4,500 to over 45,000 in just a few days.  The driver of this massive shift?  The Erin Hills Golf Course is hosting the 117th US Open Men’s Golf Championship.  What does this Wisconsin Golf Course and a successful sponsorship strategy have in common?  More than you may realize.

Olympic Lessons - What Sponsors Can Learn from Rio 2016

As the weather grows colder, the memories of the Summer Olympics are beginning to fade.  The pageantry is over.  The venues are empty.  The athletes, fans, you and your attendees have all returned to their daily lives.  Before we leave Rio completely behind, we should look at some of the key sponsorship lessons learned from the front lines.  By applying these insights, you can improve your next sponsorship event.