The Tony award winning show "Hamilton" is opening in San Francisco soon and it’s the talk of the town. The show is completely sold out. For the lucky theater patrons who have tickets, the anticipation builds until the curtain rises... Have you ever considered what shows like "Hamilton" and major sponsorships have in common?
Is a focus on activation at sponsorship events costing your company? Shift your focus and ensure you are fully leveraging your sponsorship opportunities.