Global Event Sponsors

What Netflix Can Teach Us about Sponsorships

Netflix has undisputedly disrupted the television industry.  Not long ago, we were dependent on tv networks, VCRs and Blockbuster.  Now, we thrive on 24/7 access to award-winning original content without interruption that we can watch anywhere.  Here's how to apply Netflix's approach to success to your sponsorship programs.

Olympic Lessons - What Sponsors Can Learn from Rio 2016

As the weather grows colder, the memories of the Summer Olympics are beginning to fade.  The pageantry is over.  The venues are empty.  The athletes, fans, you and your attendees have all returned to their daily lives.  Before we leave Rio completely behind, we should look at some of the key sponsorship lessons learned from the front lines.  By applying these insights, you can improve your next sponsorship event.