Netflix has undisputedly disrupted the television industry. Not long ago, we were dependent on tv networks, VCRs and Blockbuster. Now, we thrive on 24/7 access to award-winning original content without interruption that we can watch anywhere. Here's how to apply Netflix's approach to success to your sponsorship programs.
It’s March Madness!! Time to get out those brackets and start the competitions. With your bragging rights at stake, which teams do you choose? What’s your approach to make the winning picks and what does it have to do with sponsorships?
Is a focus on activation at sponsorship events costing your company? Shift your focus and ensure you are fully leveraging your sponsorship opportunities.
As the weather grows colder, the memories of the Summer Olympics are beginning to fade. The pageantry is over. The venues are empty. The athletes, fans, you and your attendees have all returned to their daily lives. Before we leave Rio completely behind, we should look at some of the key sponsorship lessons learned from the front lines. By applying these insights, you can improve your next sponsorship event.