Rio 2016

Olympic Lessons - What Sponsors Can Learn from Rio 2016

As the weather grows colder, the memories of the Summer Olympics are beginning to fade.  The pageantry is over.  The venues are empty.  The athletes, fans, you and your attendees have all returned to their daily lives.  Before we leave Rio completely behind, we should look at some of the key sponsorship lessons learned from the front lines.  By applying these insights, you can improve your next sponsorship event.